Comedy as an art form has been a thread in my life for a long time. I developed a conceptual typeface design inspired by the idea of ‘comedy’. I created a typeface as a sitcom. Each letter is represented in the sitcom - the set, the characters, the laugh track, the time period, the props, the transitions of scenes, the title, and the theme song - all come together to create ‘BITS’ the claymation sitcom.
