Comedy as an art form has been a thread in my life for a long time. I developed a conceptual typeface design inspired by the idea of ‘comedy’. I created a typeface as a sitcom. Each letter is represented in the sitcom - the set, the characters, the laugh track, the time period, the props, the transitions of scenes, the title, and the theme song - all come together to create ‘BITS’ the claymation sitcom.
The opening credits illustration
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