US households waste 76 billion pounds of food per year. I developed a print ad poster and matching billboard to message the importance of food waste. My goal was for the message to be actionable for anyone who reads. I focused on something everyone can do to help save our planet - paying attention to our individual food waste.​​​​​​​
The challenge was to treat the typography as a graphic piece to further deliver this message, not just as type itself. I developed a typeface using tomatoes and assembled the worlds on the poster to highlight this fact using food itself.
Poster design on food waste using tomatoes as the letter forms
Billboard mockup of the same poster
Newspaper ad mockup
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