ImprovBoston is a non-profit organization that has been spreading laughter and joy throughout Boston for over four decades. The organization faced numerous COVID-related issues that caused the closure of its theatre.
In 2021, ImprovBoston staged a return with a fresh rebrand. A new logo was designed, featuring a bold and welcoming appearance. The color palette was also updated, adding lively and bright hues while maintaining the signature blue color. The website was redesigned to reflect the new brand, ensuring a consistent look and feel. The use of a duotone effect on the photographs throws the brand colors into sharp relief, providing a strong visual impact.