ImprovBoston is a non-profit theater and a pillar of comedy in the Boston area. The organization has been around for over 40 years with a home-base in Cambridge, MA for 15 of those 35 years. During the COVID-19 shut down the theater shut down but the organization was able to stay alive. ImprovBoston returned in 2021 and with it came a rebrand.
As a community based theater that thrives on its large and vast community with many members. The community made the previous logo and mascot and it was loved by many. With this rebrand I wanted to focus on the community, pulling in previous aspects to pay homage to what came before. The new logo has a friendly feel, keeping its quirky, goofy nature from the previous design.
ImprovBoston Slide Deck
The slide deck was created prior to the release of the new logo but began to incorporate elements of the rebrand such as color and asset shapes. Both the design and copy was created by me.