Aeronaut Brewing Company developed their first seasonal Pride Beer released in June 2021. The creation of the beer was a team wide creation led by our LGBTQIA+ staff. Everything from the recipe formulation, to the brewing execution, to the label creation has been an in-house effort. The name, picked by our staff, pays homage to the fearless hippie queen, Hibiscus! A portion of proceeds go to the Transgender Emergency Fund.
The logo was made collaboratively. Painter Mx. Brit Whitmore Weidel hand drew a set of icons (the motorcycle, the moth, the lipstick screwdriver) as inspiration for me to further the concepts into the illustration below. Each icon represents an aspect of the queer identity, queer history, and queer inside jokes. Each was researched using Queer x Design: 50 years of Signs, Symbols, Banners, and Logos as well as surveying a variety of queer members in the somerville community.
Journey to the Center is a hibiscus gose kissed with coriander, pink salt, and white peppercorn.