Ricky's Flower Market is a local flower market in Somerville, MA that is adored by its community. As a frequent shopper myself, I noticed the shop didn't have a a singular logo or brand represented anywhere. Since I love this store and as branding practice, I developed a branding system. 
This shop is rustic and filled with every plant you can imagine from indoor to outdoor, from seeds to pots, from Christmas trees to halloween pumpkins - they have it all. I wanted the brand to feel natural with the use of gravel texture and burlap accents as well as colorful to represent the millions of plants and flowers they have. 
The logo is multi-facetted in that it can be stamped into a variety of shapes such as pots, soil sacks, or simply on signs. The 3 words 'Ricky's Flower Market' are sized to appear like a flower pot itself.
Ricky's Flower Market text inside handdrawn flower pot with textured green brush background
Logo with floral background
Logo with floral background
Floral Background
Floral Background
Ricky's Flower Market text with soil texture in bold lettering
A set of flower icons, hand drawn with yellow, red, green, and blue texture background options
The side of a building with logo displayed
Sign design
Sign design
Soil bag design
Soil bag design
Stamp design
Stamp design
Flower Tag design
Flower Tag design
Instagram grid design
Instagram grid design
Instagram story design
Instagram story design
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