Ricky's Flower Market is a local flower market in Somerville, MA that is adored by its community. As a frequent shopper myself, I noticed the shop didn't have a a singular logo or brand represented anywhere. Since I love this store and as branding practice, I developed a branding system.
This shop is rustic and filled with every plant you can imagine from indoor to outdoor, from seeds to pots, from Christmas trees to halloween pumpkins - they have it all. I wanted the brand to feel natural with the use of gravel texture and burlap accents as well as colorful to represent the millions of plants and flowers they have.
The logo is multi-facetted in that it can be stamped into a variety of shapes such as pots, soil sacks, or simply on signs. The 3 words 'Ricky's Flower Market' are sized to appear like a flower pot itself.